Deerslayer Essays - James Fenimore Cooper, Fiction, Literature

Deerslayer 1. Clearly stated topic sentence. 2. Clearly stated characteristics in individual sentences 3. Clearly stated support of the characteristics 4. Correct spelling The excerpt from The Deerslayer by James Fenimore Cooper is a good example of Romanticism. The first characteristic of Romanticism that fits this excerpt is focuses on a individual. It focuses on Natty Bumppo. He was the main character in the story. It told all about when he got captured by the Huron's. Also how the tortured him. The second characteristic of Romanticism that fits this story is Interest in the past, because this book was written in that 1840's and took place in the 1740's. The third characteristic of Romanticism that fit this excerpt is love of country, because he wrote about an old New York colony. The fourth Characteristics of Romanticism that fits this excerpt is emphasis on emotions. Bravery was shown by Natty Bumppo when the hurons were throwing Tomahawks at him, and he didn't even blink, or when they were throwing knifes and shooting rifles at him he still didn't blink. This story also showed love by Chingachgook when he went back to rescue Natty Bumppo. Respect was also show in this story by the hurons toward the Deerslayer when they were throwing weapons and shooting rifles at him, and he didn't blink. That is why this story is a good example of Romanticism.

Canis Major Facts and Description

Canis Major Facts and Description In ancient times, people saw all kinds of gods, goddesses, heroes, and fantastical animals in the patterns of stars in the night sky. They told legends about those figures, tales that not only taught the sky, but contained teachable moments for listeners. So it was with a little pattern of stars called Canis Major. The name literally means Greater Dog in Latin, although the Romans werent the first to see and name this constellation. In the Fertile Crescent between the Tigris and Euphrates rivers in what is now Iran and Iraq, people saw the mighty hunter in the sky, with a small arrow aimed at his heart - that arrow was Canis Major. The brightest star in our night sky, Sirius, was thought to be part of that arrow. Later on, the Greeks called this same pattern by the name Laelaps, who was a special dog who was said to be an incredibly swift runner. He was given as a gift by the god Zeus to his lover, Europa. Later on, this same dog became the faithful companion of Orion, one of his treasured hunting dogs. Scoping out Canis Major Today, we simply see a nice dog up there, and Sirius is the gem at his throat. Sirius is also called Alpha Canis Majoris, meaning its the alpha star (the brightest) in the constellation. Although the ancients had no way of knowing this, Sirius is also one of the closest stars to us, at 8.3 light-years. Its a double star, with a smaller, dimmer companion. Some claim to be able to see Sirius B (also known as the Pup) with the naked eye, and it can definitely be seen through a telescope. Canis Major is relatively easy to spot in the sky during the months that its up. It trails south-eastward of Orion, the Hunter, frolicking at his feet. It has several bright stars that delineate the legs, tail, and head of the dog. The constellation itself is set against the backdrop of the Milky Way, which looks like a band of light stretching across the sky. Searching the Deeps of Canis Major If you like to scan the sky using binoculars or a small telescope, check out the bright star Adhara, which is actually a double star. Its at the end of the dogs back legs. One of its stars is a bright blue-white color, and it has a dim companion. Also, check out the Milky Way itself. Youll notice many, many stars in the background. Next, look around for some open star clusters, such as M41. It has about a hundred stars, including some red giants and some white dwarfs. Open clusters contain stars that were all born together and continue to travel through the galaxy as a cluster. In a few hundred thousand to a million years, theyll wander off on their own separate paths through the galaxy. M41s stars will probably stick together as a group  for a few hundred million years before the cluster dissipates. There is also at least one nebula in Canis Major, called Thors Helmet. It is what astronomers call an emission nebula. Its gases are being heated by radiation from nearby hot stars, and that causes the gases to emit or glow. Sirius Rising Back in the days when people werent so dependent on calendars and watches and smartphones and other gadgets to help us tell time or date, the sky was a handy calendrical stand-in. People noticed that certain sets of stars were high in the sky during each season. For ancient people who depended on farming or hunting to feed themselves, knowing when the season for planting or hunting was about to occur was important. In fact, it was literally a case of life and death. The ancient Egyptians always watched for the rising of Sirius just about the same time as the Sun, and that indicated the beginning of their year. It also coincided with the yearly flooding of the Nile. Sediments from the river would get spread out along the banks and fields near the river, and that made them fertile for planting. Since it happened during the hottest time of summer, and Sirius was often called the Dog Star, thats where the term dog days of summer originates.

Film papers Essay Example | Topics and Well Written Essays - 500 words

Film papers - Essay Example Eventually the girls find them amid troubles and hysteric breakout of the fact of their witchcraft trial which culminate into gruesome climax and put the girls into tremendous trouble culminating into the death sentence of John and other convicts who show the guts to tear the confession and embrace death reciting the Lord’s Prayer which they end before they could say the word â€Å"Amen†. The film is an exact representation of the myriad myths and punitive measures that were undertaken for the practice of witchcraft. The film ‘The Crucible’ viewed from the historical perspective would definitely take its audience back to the play by Arthur Miller on which it is based and to the basic historical events with which the book deals. The main purpose of the film is to project and evolve awareness amid people far beyond the constraint of time frame, the actual reason behind the myths and superstitions are only for the fulfilment of some different desire altogether . The scene in the film which depicts the climax is very much relevant with history and bears much resemblance with the book.

Developmental Milestones Essay Example | Topics and Well Written Essays - 500 words

Developmental Milestones - Essay Example Children have widely individual characteristics and develop different skills at different paces. â€Å"The interactive influences of genes and experience literally shape the architecture of the developing brain, and the active ingredient is the ‘serve and return’ nature of children’s engagement in relationships with their parents and other caregivers in their family or community† (NSCDC, 2007:1). For the most part, parents’ instincts are usually the best indicator that development is not going right. Parents should therefore trust these instincts, and not be overly stressed because babies can feel and react to stress in their caregivers. What is important is for parents to provide their babies with sufficient care and stimulation, to make sure that they eat and sleep well, and most of all, to show them that they are loved. Children bask in the love of their parents, and affection conveyed through words, touch, and â€Å"just being there† is pr obably the best stimulus for development that any young child could ever

Emerging Accounting Issues Research Paper Example | Topics and Well Written Essays - 1500 words

Emerging Accounting Issues - Research Paper Example These issues are supposed to be in line with the FASB Accounting Standards Codification. This paper seeks to the highlight the role of EITF and its relationship with entrepreneurial entities in the US. Question #1 The EITF was designed to publicize the implementation guidance of sound accounting principles within the framework of the Accounting Standards Codification (ASC). This was meant to reduce diversity on a timely basis, and to minimize the need for the FASB to put effort and spend time in addressing narrow implementation, and application (Wahlen, Jones, & Pagach, 2012). The EITF was meant to create more space for the FASB to delegate on other issues while the EITF dealt with consistent emerging issues that can be analyzed within the GAAP. A common relationship that exists between the FASB and EITF apart from the fact that EITF was formed from the recommendations of the FASB is the EIFT members. Members of this agency are drawn from a cross section of the FASB work force in its various constituencies. These personnel include preparers, auditors and financial statement users. The EITF is designed to act as a taskforce that constitutes individuals with the ability to identify emerging issues before they manifest themselves as widespread divergent practices that become entrenched. This is to ensure that accounting principles and practices that do not serve the best interests of the public are not left unregulated. This gives the EITF mandate to institute regulatory measures and protocols that ensure a certain business entity adheres to standard practice. The responsibilities of the EITF are tandem with those of the FASB; in the sense that actions that cannot be accomplished by EITF are taken up by the FASB. EITF’s effectiveness in finding resolutions is pegged on its ability to identify emerging accounting and financial issues in a timely manner in order affect its regulatory role competently (Bragg, 2012). The agency’s resolution formulation i s founded on the principles of consultative dialogue with the stakeholders and relevant professionals in the fields of financial accounting. To this end, EITF holds public meetings regularly to deliberate on new issues and receive input from proposals and recommendations it ought to make. As defined by its composition, the EIFT best practices, proposals and recommendations are viewed as the best for the benefit of the public good. Constitution of accountants from large accounting firms means that all the current trends in practice are cognizant with EITF’s responsibilities and functions. EITF achieves effective resolution of emerging issues by specifically developing answers and solutions to each emerging issue. This is because experienced observation has led to the conclusion that the development of an encompassing remedial strategy does not guarantee overall effectiveness. Best practice and resolution of emerging accounting issues individually has been cited as the best way EITF effectiveness and efficiency. Question #2 The EITF issue No. 13-C is concerned with the presentation of unrecognized tax benefit when a net operating loss carry-forward or tax credit carry-forward exists (Hyman, 2010). During the presentation of a statement of financial position, revelation of unrecognized tax benefits on income tax is not explicitly mandatory. There exist diverse practices when it comes to the revelation

Green consumer behavior and influencing factors

Green consumer behavior and influencing factors This chapter literature review is presented by using review of previous studies. The literature explains green consumption, green consumer behavior and factors influence consumer behavior. During the past decade environment become a serious issue that leading to environmental problems have been concerned from public and the environmental awareness has occurred. Environmental knowledge from media, society, or education are boosting that lead to consumer behavior have been changed (Wagne,1997). Many companies consider about environmental issue force and start to take it to be part of corporate management (Reinhardt and Vietor, 1996). It causes the demand of green products is increasing. Many studies found out that green consumption pattern in variable factor widely base on consumption decision that partly on the environmental attributes (Krarup and Russell, 2005). In 1970, many companies were pressured by society and consumer; therefore, environmental marketing involves offering consumer with more socially acceptable product(Peattie, 2002).There is evidence that in 1988 many countries in the world have adopted the green label in order to support environmental behavior (Peattie, 2002). Green label is the label that shows the reduced environmental impact over the product life time (Rex and Baumann, 2006) and this lead to an increase of green consumption because green label also help some consumer who cannot distinguish green product from conventional product(Morris, 1997). Sheth mentioned that in 1990 almost 10% of new product was launched in form of green or environmental friendly. Although Bleda and Valente (2009) suggested that green label can use for solving the environment problem, Blair (1992) claimed green product cannot stop environmental harm. It only can be less harm which green product characteristics is less impact global environmental problem, design to be re-used or recycle, non-polluting, minimal packaging, local obtainable materials, no test animal. This is supported by Alwitt and Berger (1993)s reported that 70% of consumer concern about environment issue (Vantomme et al., 2004). Moreover, Tnsglobal (2007, p11) conducted survey in 12 countries around the world. It was found that for automobile, 53% of respondents said the environment has a significant or large influence on their day-to-day purchasing decisions. For food items, the figure is 49%. Household goods at 43% and then health beauty products at 41% come next. It can be seen that there are green consumer in all of products type. Besides, Eco-electrons (2009) reported that 81% of U.S. con sumers are willing to pay on green product, and 79% have a positive brand image with green brand. 2.2. Green consumer Green consumers is one who avoids products that are likely to endanger the health of the consumer or others; cause significant damage to the environment during manufactory, use or disposal; consumer a disproportionate amount of energy; cause unnecessary waste; use material derived from threatened species or environment; involve unnecessary use of, or cruelty to animal; adversely affect other countries (Elkington,1994 cited in Strong, 1998) While Moisander and Peronen (2002) mentioned that green consumers are the consumer who has morally oriented behaviour that is reinforced from their need or other, aiming to make better life of society. Wagner (1997) said that green behaviour cannot occur though only general environmental concern, the actual behaviour will be take place when specific environmental exist. In other word, green consumers who have green consciousness will have green behaviour, while Peattie (1992) observed that green consumer in one market is not necessary to be green c onsumer in other. This depends on their own behaviour attitude toward specific products, and the linked between green information and product information. Some consumer cannot separate between green product and general one, this lead to available green information and green label that help consumer make purchase decision. Moreover, an increase of green information also lead to the rise of green consumer and cause many companies behave environmental performance. However, there is no study about green consumer in Thai cosmetic market. Many researches characterise on green consumer that they are female, high education, high income, high social class (Peattie, 1992; Wager, 1997; Barr, 2003; Chen, 2007). There is no evident of Thai green consumer demographic. This research will investigate green consumers demographic, namely gender, age, status or income in Thai green cosmetic market in order to ascertain the exits potential segmentation. 2.2.3 Green consumer decision process Generally, consumer decision process consist of 5 stages ,namely, motivation, information search, evaluation of alternative, purchase choice, purchase outcomes. Understanding the determinant of each stage from beginning through the last stage is need in order to run the campaign or marketing mix which is suitable target consumer. Consumer can skip the stage or reverse some stage; it is necessary to pay attention in all stages (Wils n, Richard and Gilligan, 2007; Kotler and Armstrong, 2004; Ouwersloot and Duncan, 2008). Peattie (2002) explained the step of green consumer decision process as same as general consumer decision process; however, green consumer behaviour is not simple as general consumer behaviour because green consumers tend to behave as environmental responsible that involving buying or avertable consumption. Moreover, green consumer behaviour pattern are easily changed. It can be said that green consumer behaviour is the consumer behaviour that concerning about environm ental issue or social criteria, and lead to the purchasing and non-purchasing decision (Peattie, 2002). They might not purchase the product and do alternative way that respond green challenge such as replace, maintain or dispose of product. Figure4. Greening the buying process model Source: Peattie,2002,p.84 First stage: Recognition of a need or want Generally, all needs can be explained though Maslows need hierarchy. Physiological needs or the lower need in the hierarchy aim to be satisfied first and the need will turn to next level such as safety needs, esteem needs and self-actualization. However, it is not necessary that the lower need is fulfilled as first, some people might want to meet the higher level need as first, for example, some people forgoing food and buy other product that meet their higher needs(Wilson, Richard and Gilligan, 2007; Fan, 2008). Peattie (2002) said that during 1980s green issues become significant issue to drive certain need at each level of Maslow model. Ordinary, consumers have physiological needs as basic needs. They need food, clothes and house, however, green consumers tend to consume as small proportion in order to reduce resources. Moreover, in safety needs level, green consumers concern about safety and health. They interest about either production of packaging or product, how is come from t hat this contribute the secured package such as tamperproof container (Mackenzie. 1990). This cause people trust more in green product because they think that green product is safety for them. Many people consume organic food or natural cosmetic instead chemical ones (Peattie,2002). The is evident that demand of cosmetic in Thai market is required nature ingredient that means that product are not tested on animal, recyclable package (Falk, J ,2007 Ponbamrungwong and Chandsawang, 2009 ). Moreover, green consumers needs are shaped from recognition of problem that is influenced from media coverage, advertising or pressure group about environmental problem (Wilson, Richard and Gilligan, 2007). Some cosmetic company using emotional appeal in their advertising that represent how they help the world ( bodyshop,2010)This lead to people is looking for alternative green product and become the generic desire to buy other green product in their life. Second stage: Information search When consumers aware their needs. Finding information is important for them (Sheth and Mittal, 2004). There are many sources which consumer can have information either personal source from friend and family, public source from media and magazine, commercial source from staff or brochures and experimental source by trying product (Kotler and Armstrong, 2004). Regarding Green consumers, they need much more information about product that relate to environment, particularly, household product. They seek information beyond the given-information from company. Consumers also look for their guide, therefore; many organizations and pressure group activity become important because they truly inform the information in terms of product, and suggest about situation that consumer face involves environmental issue (Peattie et al.,2002).This kind of organization such as Greenpeace, Earthwatch and PETA (people for the ethical treatment of animals). They provide the information on their website that people can easily access. This can be shown that internet source becomes the importance source for consumer. Sheth and Mittal, (2004) stated in cosmetic market, internet are significant source because they can compare the price and share opinion about product. Although, Grubow (2010) found that in some Asia countries such as china, consumer still seek informat ion from cosmetic store as the first choice, they will go back to internet to find furthermore information. There is no study about significant source in cosmetic market in Thailand. The examination on this point will be occurred in order to benefit the companies that doing in this firm. Third stage: Evaluation of alternative stages The study of Thai consumer decision-making styles on imported cosmetic brand products by Chaisitthiroj (2007) found that Thai women have many characteristics that cause the different evaluation of alternative such as brand conscious characteristic, quality characteristic. Brand conscious characteristic refers to the consumer who appreciate brand as the first factor, they seem to be insensitive in price. They believe that brands represent the quality of product, and the brand that represent frequently in public can effectively influence their decision making. In cosmetic market, Green cosmetic brand might be best choice for green consumer that respond their desire and encourage them to switch from other brand (Kotler and Armstrong, 2004). Price conscious characteristic account for consumer who prefers the low price, they make buying decision making on the product that lower price. Green consumers look for alternative product that can help environment, for example, they use bicycles in stead of car in short distance. However, green consumers do not evaluate only between products or brand, they consider on the way of alternative purchase behaviour. Some consumer might not consume new product and repair or maintain old product instead. Borrowing is alternative way that consumers believe that after they return product to owner, it will be conserved. Buying second- hand approach becomes popular. Green consumer can fulfil their need without use more resources. Brand loyalty also can be green consumer by using refill product rather than buy the competed package product (Peattie,2002).. Forth stage: make purchase choice Euromonitor International showed that the highest company value in Thai colour cosmetic market is Mistine Brand (This brand sell an item around 50 pence) while the body shop (green cosmetic brand) was ranked at top 20. This can be questioned that Thai women use price factor or income factor to make purchase on cosmetic product. However, there is no study of influence factor in green cosmetic consumer. Therefore, green cosmetic market need to understand Thai green consumer buyer pattern. Peattie (2002) explained that green consumer will buy the product in where can help environmental problem or welfare of society, for example, green consumer might purchase the cosmetic that be made from the developing area that represents reinvestment and environmental protection. Moreover, green consumers purchase when product is creditable that have eco-behaviour, Those products can be shown by using green label or eco-performance. They might not purchase the unreliable product. Regarding quantity, green consumers tend to buy product at the less level in order to reduce the resources or buy refill pack of product (Peattie,1992 Peattie,2002). Fifth stage: post purchase behaviour stage After consumer purchasing the products, companies need to know the consumer perception in terms of product meet their exception or not, because it can lead to a repeat purchase behaviour. The seller need to make consumer are satisfied. It is because present consumer can leads to new consumer or become loyal consumer (Kotler and Armstrong, 2004). Peattie (2002) mentioned that in this stage green consumers have different behaviour from convention consumer. Therefore, marketers should understand green consumer post purchase behaviour. Peattie (2002) divided post- purchase of green consumer into 5 behaviours. Product use change. Green consumers use the same product in different ways. They might act as environmental organization guide. For example drive at 50-80 km/miles in order to reduce car emission. Reuse of product. Green consumer will reuse the part of product that serves their other needs. They might use cookie container to keep other food. Product disposal. Green consumer carefully use the product in order to though the where can be useful, some green consumer sell it as second hand products or donate them. Recycle of waste packaging. Green consumers consider about recycle packaged. Many green consumers said that natural material of package can be the factor that influences their buying decision. Care and maintenance. Green consumers pay more attention to use product in order to extend product life cycle. Therefore, the products that are easily maintained will be the choice for them. 2.4. Factor influence consumer behaviour Figure. The framework consumer behaviour Source:Lancaster,Massingham,Ashford ( 2002,p.75) 2.4.1 Cultural factors It is difficult to deny that cultures generate behaviour norms, and it is important to connect culture and consumer behaviour. Understating culture is needed. Brassington and Pettitt (2006, p.127) explained that culture is the personality of society within which an individual lives. It manifests itself through the built environment, art, language, literature, music and the products that society consumes as well as through its prevalent beliefs, value systems and government. It also includes traditions, taboos, value, and basic attitude of society, nationality, religious and geographic. Wilson, Richard and Gilligan (2007) mentioned that this factor is the fundamental factor influencing buyer behaviour. Kotler and Armstrong (2004) supported that different society has different culture. Asia culture varies from western culture; it leads to different behaviour. This research will be conducted in Thailand where is located in Asia, hence understanding Asia culture is necessary. Buddhism has been in Thailand more than 2000 years. It can be said that Buddhism unwittingly becomes a part of Thai people life and it is a national religion of Thailand. Although these days many Thai people change their religion to other, more than 90% of Thai people still is Buddhism (Department of Religious Affairs, 2010). Buddhism teachings avoid persecute all animal, other people and society. They search for peaceful life. This concept is similar as green consumer concern in terms of avoidance of animal (and) environmental damage. However, it cannot judge that culture can motivate Thai women behave as green behaviour and buy green cosmetic. The finding of Johri and Sahasakmontri(1998) found that Thai consumer did not buy cosmetic because no tested on animal as the important factor. However, this finding is obsolete, when data was collected Thai people did not have sufficient information about environmental which differ as present. According to Hofstedes demission of cultural value Asia countries have high uncertainty avoidance. Uncertainty avoidance refers to uncertainty acceptance culture. In high uncertainty avoidance culture people tend to avoid the risk, change in their life that lead to the social risk of trying a new product is very high (Fan ,2009) Although, many studies examine the factor influencing Thai women behaviour in green cosmetic market, it is surprising that many studies did not use culture factor to measure in their studies (Prapakamol, 2001; Namsanguan, 2007, Chaisittiroj, 2007). As it can be seen from review that culture is significant factor that influence buying behaviour. , this research cannot overlook culture factor. This research will investigate the positive relationship between culture and buying behaviour in green cosmetic market in Thailand. H1. Culture is significant factor influence Thai women to buy green cosmetic 2.4.2 Group and reference group There are many theories stated that consumer behaviour is reinforced from social group. This is evident that the social group can influence consumer behaviour by group which each consumer belong (Kotler and Armstrong, 2004). Chen (2007) mentioned that people perform a behaviour that is related to people in their life (eg, family, friend, and other). Schutte and Ciarlante (1999) claimed that family is the fundamental group in Asia people life because family is the first place that giving experience of life. Family will transfer the traditional and the building block of a harmonious society. for example, if green cosmetic are believed as a good product from people in their family, the consumer will have high intention of buying green cosmetic, whereas if member of consumers family think that green cosmetic is not good, consumer will not buy green cosmetic (chen, 2007) Moreover, Fan (2009) said that Asians always follow the crowed in the consumption because Asians are collectivism that always interdependent on each other and the way they act follow and believe the group than individual. In other word, if green cosmetic is the popular product in Thailand and chemical one is rejected, Thai women will purchase green cosmetic instead chemical one. However, it is also important to reach the opinion of leader group to find out the characteristic which influence other member so as to easily access other member (Kotler and Armstrong, 2004). The study of Summers (1970) found that the opinion leader in cosmetic product is influence consumer behaviour. In USA opinion leader are younger, high educated. Similarly, opinion leader in Hungary are younger, high educated and they have been to Western Europe or the USA in recent year. Although their finding found that leader group characteristic is similar, there is a small difference that might cause from demographic (Coulter, Feick and Price, 2002). Furthermore, Brassington and Pettitt (2006) added that environmental friendly trends are quickly spread from reference group, peer-group or social group, and they affect on their member buying decision. Strong (1998) examined that in green market, children are significant key that influence on family buying decision because children are important source in family that can encourage or discourage buying power. Furthermore, Lee (2008) claimed that green consumption is a form of symbolic consumption. Therefore, there is possible that people will buy green product in order to be accepted from group. As green cosmetic products are quite new topic in this area that no enough guidance. However, Cosmetics are fashionable product and green products are acknowledged as environmental friendly in Thailand. There is a possible that group, opinion leader are significant factor that motivate Thai consumer when buying green cosmetic. H2. Social group is significant factor that influence Thai women to buy green cosmetic. 2.4.3 Status Solomon et al (2006) said that the product or services we purchase often will represent to other people know what our social class. Therefore, consumer behaviour always is influenced with this aspect because consumer the products as status symbols. Status also display to education and income, for example, wearing high price suits can display the individuals professional or career position. Similarly, Fan (2009) said that Asian people are the most status-conscious in the world. The important of status makes it imperative to project the right image, which usually means up-market and prestigious(Schutte, 2010,p.658).To be accepted from social Asians will buy product that express status, normally expensive product. Although, products display status, it does not mean that social class can influence all kind of product. Chao and Schor (1998) claimed that social visibility is a key of status consumption. Status will be important when consumers purchase only the products are always showed to public view. In cosmetic products, they found that women buy expensive lipstick and do not care about relationship between price and quality because women only want to show their status though lipstick brand which normally women carry lipstick with them everywhere ,while facial cleaner are perceived as non-visible product because consumer keep it at home. When they buy they always consider about relationship price and quality. In contrast, the study of pungpumput and ngamsanguan (2000) in buying cosmetic behaviour in Thai students shows that the relationship between price and quality is a significant factor influence student buying decision and they did not mentioned about relationship between status and buying behaviour. It cannot be summarised that status is not influence factor when Thai women buy green cosmetic. Therefore, this research will find out that status have positive relationship with buying green cosmetic product or not. H3. Status has positive relationship with buying green cosmetic behaviour. 2.4.4 Attitudes Attitudes refer to peoples feeling, tendencies, evaluation toward the object, idea or concept. People actions and learning are affected from attitude. In the other word, attitudes affect consumer behaviour (Kotler and Armstrong 2004; Ouwersloot and Duncan 2008; Pickett and Ozaki, 2008). That is reason why many marketers try to change consumer attitude. However, it is not always that attitude become behaviour. Sometimes positive attitude cannot generate the behaviour, for example, consumer want to buy green cosmetic but she may not have money to buy because green cosmetic is more expensive than chemical one (Pickton and Broderick, 2005).In terms of negative attitude, it cannot automatically stop a purchase as can see from example of cigarette smoking. The behaviour will be occurred, if strong attitude overcome negative aspect. It can be said that if the importance of purchase is high, the importance of attitude toward product will be high. Attitude will less influence in case the purc hase is a part of habit or routine (Pickton and Broderick, 2005). Kotler et al (2004) mentioned that attitudes are difficult to change, therefore, company should try not to change consumer attitude but the companies should design the message about their product or service which is suitable to their attitude. Pickett and Ozaki, 2008 argued that marketer can change consumers attitude by adapt consumer evaluation through inputting new belief. 2.4.4.1 Environmental attitudes Fisgbein and Ajzen mentioned that attitude is one significant aspect that creates behaviour. Environmentally friendly attitude causes eco-behaviour such as purchase green product this can confirm from many studies (Kim et al., 2005; Chen, 2007). Kim et al (2005) found that the environmental attitude or concern directly influence on green purchase behaviour, explaining that consumer who has strong environmental attitude concern will interest in the product that connect to their concern. Chen (2007, p.1016) also examined that consumers attitude to organic foods purchase is in turn positively. However, Barr and Gilg (2007) found that people who have environmental attitude tend to do green activities (recycle, reuse) rather than purchasing green product. Similarly, Peattie (1999) said that green consumer seek for alternative purchase behaviour such as borrow or repair instead of purchasing. In contrast, Baker and Ozaki (2008) claimed that belief shaped attitudes toward behaviour that become to behaviour intention. However, their finding showed that environmental attitudes are not important factor that generate environmental behaviour. They explained that actual behaviour is not necessary occur from what they think is good because consumer might consider other factor such as subjective -interests. Baker and Ozaki (2008) added that providing green information is less effective on consumer attitude than educate them. It indicates that environment education is significant key that influence consumers attitude. Marketers should concern this point in order to choose the best way that affect on consumers attitude. Although some studies said attitudes have negative relationship with behaviour, there is study in cosmetic area. Therefore, this research will investigate that positive attitude toward environmental can influence Thai women buying green cosmetic. H4. Environmental attitudes are a significant factor influence Thai women buying green cosmetics. 2.4.5 Perception Perception is the way in which individuals analyse, interpret and make sense of incoming information, and is affected by personality, experience and mood (Brassington and Pettitt, 2006, p.118). Consumers always make decision or behave base on their point of view or perception (Peattie, 2002). The term of perception in marketing is consumers view toward to product, services, package, smell, taste, message or company. Perceptions will be differently modified by individual interpretation and that influence on decision making process. Even the same individual might have perception varies in different times. 2.4.5.1 Brand perception Creating brand awareness or placing information into consumer mind is important to consumer perception because it can be linked to brand image of company (Lancaster,Massingham and Ashford 2002). Especially, Strong brand name can influence consumer perceptions. It causes people feel familiar with brand and then purchase the products. Once consumers are satisfied the product, the brand will be on the top of consumer mind. This make consumers become loyal consumer and continue to purchase the products. For example, Wu (2003) stated that consumer do not stop purchasing current brand and change to environmental alternative brand. Ouwersloot and Duncan (2008) added that loyal consumer always communicate positively about company and brand to other consumers. It is called word-of- mouth. Pickett and Ozaki, (2008) stated that word of mouth is valuable tool that influence on consumer perception rather than other tool such as sale promotion. The finding of Pickett and Ozaki (2008) illustrates that some consumer trusted certain brand than other. This is showed that brand affect on consumer perception that transfer to emotional preference. Wu and Lo (2008) study the influence of core-brand attitude and consumer perception on purchase intention towards extended product found that consumer perception can increase consumers purchase intention. They experienced that brand awareness and product perception lead to purchase intention while Yam Ting and Chans study (1998) found that no strong relationship between green purchase behaviour and self- perception. They explained that this is because (1) consumers have gap between attitude and behaviour and (2) respondents do not perceive that purchase behaviour can improve environmental condition. 2.4.5.2 Corporate social responsibility perception Corporate social responsibility activities are the way to create consumer positive perception. West, Ford, Ibrahim (2006,p434) said that CSR is the actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in company, the community in which it operate, the environment which surrounds it, and society. According to MORIs research (2003) found that 74% of British people accept that behaviour of company on social responsible would affect their buying decision ,and 86% suggest that community activities should be actively announced- 59% said it is grateful to see company profit from social activities.. The performance of CSR leads to good brand image and productivity and profitability in long time (CSR of British government, 2010). When consumers perceive the information about evidence of firm. They decode the message into 2 types of motive to the firm-self serving (to enhance profits, sale, brand image) or public serving (help people or develop society) that it can be called as profit-motivated or socially motivated respectively. The attribution is fundamental of perceived motivation affect consumers judgement on firm. Once consumers perceive the firm action as self-profit, the positive attitude on firm will be reduced. On the other hand ,if the firm is perceived as socially motivated, the positive attitude on firm will be increased (Olsen et al.,2005). From the review, it can be concluded that consumer perception either brand perception or CSR perception can generate buying behaviour. However, there is no evident that perception cause Thai women buying behaviour in green cosmetic product. This research will examine that there is positive relationship between perception and buying green cosmetic behaviour. H5. Brand perception is a significant factor influencing Thai women buying green cosmetics. H6. CSR perception is a significant factor influencing Thai women buying green cosmetics.

Jay Gatsby is a Sympathetic Character in Fitzgeralds Great Gatsby Essa

In F. Scott Fitzgerald’s The Great Gatsby, Jay Gatsby provides the reader with a unique outlook on the life of the newly rich. Gatsby is an enigma and a subject of great curiosity, furthermore, he is content with a lot in life until he strives too hard. His obsession with wealth, his lonely life and his delusion allow the reader to sympathize with him. Initially, Gatsby stirs up sympathetic feelings because of his obsession with wealth. Ever since meeting Dan Cody, his fascination for wealth has increased dramatically. He even uses illegal unmoral methods to obtain hefty amounts of wealth to spend on buying a house with â€Å" Marie Antoinette music-rooms, Restoration Salons, dressing rooms and poolrooms, and bath rooms with sunken baths.† (88) His wardrobe is just as sensational with â€Å" shirts of sheer linen and thick silk and fine fennel.† (89) Gatsby buys such posh items to impress Daisy but to him, Daisy herself is a symbol of wealth. Jay remarks, â€Å"[Daisy’s] voice is full of money.† (115). For him, Daisy is the one who is â€Å" High in a white palace the king’s daughter, the golden gir...

Case Study Project on Adult Development

Daniel Christian Smith was born on 11/28/1977 in Bossier City, Louisiana. He is a white Caucasian, 27 years old and not married yet- still looking for his dream-girl. Daniel comes from a relatively large family because he has a sister Sarah, 25, and brother, David, 28. The family served as a spring-board to the future for Daniel.His parents have taught him how to work hard, how to succeed and relate to people, that is why he owes all of his present success to them. Daniel’s parents are both teachers and the atmosphere in the family has always been very favorable for learning. Daniel mentions that he has felt knowledge running through his blood since the very first days when he was born.Daniel is a great professional in the information systems field at present but he needed to study very hard to obtain all of the skills which he possesses now. He finished school with honors, then attended technical college and finally got a degree in management at Louisiana State University of Shreveport.As Daniel mentions himself, he was already a highly-qualified professional in information systems when he got out of college. All of his friends and relatives lined up to his doors when their computers were broken. However, Daniel wanted to attend LSUS in order to obtain its diploma in management- that magic slip of paper which could say he was worth something in the business world. Studies at LSUS were particularly difficult for Daniel because he needed to work at three jobs in order to pay for college.As he remembers now, there were many nights when he thought he needed to give up because he was too exhausted but instead, he gathered all of his efforts and kept studying more.Today he can look back at all of the hardships which he had to go through and say that it was worth it. He is CIO at a large company now and has to travel a lot about the country to monitor the IT departments in different cities. Â  Daniel is planning to keep studying in future to obtain an MBA bec ause his promotion greatly depends on the educational background.Daniel’s psychological and biological characteristics are quite unique in many ways. He is a choleric and his neurotransmitters are not balanced at all. The reactions in his system go very fast and he is overly sensitive and emotional.Due to the personality type, Daniel’s endocrine system functions normally and all of the processes in his body go very fast. Unlike melancholic types who have very slow processes in their body, Daniel has very fast processes and endocrine system functioning on the highest level.Daniel has left prefrontal asymmetry which has a deep impact on all of his activities and abilities. Left prefrontal asymmetry enables him to be very good at subjects dealing with logics and analysis. He has always been skilful in sciences and mathematics because he could catch the teacher’s idea immediately.At the same time, this type of brain asymmetry has a negative impact on Daniel’s skills in such fields as arts and humanitarian subjects. It is usually much easier for Daniel to write a new computer program than deal with the interface of some application because design has never been an apple of his eye.He cannot be creative but instead can critically analyze large amounts of information. The type of job which Daniel is doing welcomes left prefrontal asymmetry. The only problem which he can face due to this kind of asymmetry is his relatively low abilities to manage people.The development of Daniel’s personality is going to occur very intensively during the next year. Changes are going to occur in his body, mental capacities, life perception, emotional ties, attitudes towards politics and his job. He got appointed as the company’s IT manager only a very short time ago, therefore his development will be happening very rapidly.First of all, Daniel is going to develop his professional skills greatly. He is going to learn how learn many new things an d develop his communication skills to a large extent. In the past, he needed to combine work with education and could not apply his skills to the fullest. During the next year, Daniel will be able to concentrate only on his responsibilities in the company and achieve much better results.Some change in values and interests of Daniel is also going to occur. During the period of time when a person enters a new level in his career, the re-evaluation of many values occurs. Family will become less important because more and more time will be devoted to work.Friends will also stop being a high priority because career will take all of the time. Daniel will realize that the higher he gets on the career ladder, he more he will have to work in order to be prosperous and successful. Daniel will also realize that the priorities in his life have changed greatly.If in the previous year he considered the diploma at the university the most important goal of his life, in the next year he is going to change his goal. Most likely, his strategic objective is going to become obtaining the position of the CEO of the company. This goal is quite realistic for Daniel, due to his strengths.The rapid development of Daniel is going to be caused for the most part by his strengths which will get even more emphasized in the following year. One of the greatest strengths which Daniel has is willingness to succeed.This quality will develop very much during the next year. Daniel always achieves his goals, no matter how difficult the road to success is. There are other strengths which Daniel possesses, such as good communication skills, high determination, and great problem solving skills, broad mind. He has a great ability to work in a team, good analytical skills, and lots of energy.Above all that, he has willingness and capability to achieve all the goals, ability to acquire new skills fast. All of these qualities are going to develop even more during the next year. For example, Daniel’ s problem solving skills are going to become much more advanced due to his work.Daniel does not have many weaknesses in comparison with the strengths which he possesses. His major weakness is orientation on his emotions more than on his brain.However, during the next year this weakness will disappear for the most part because Daniel will have to make many important decisions and he will need to base his judgments not on emotions but on his brain. Daniel’s managing skills will develop very much, despite his left prefrontal asymmetry due to large experience which he will gain.Daniel’s development will go even more rapidly during the next five years. His new responsibilities will have a very deep impact on his perception of life. Owing to success-orientation, Daniel is very likely to achieve the CEO position within 5 years.Such a major change in his life is going to influence his ideas about marriage. Daniel will choose a wife who can provide the most convenience to him. 32 years is the same when one of the crises for Daniel can occur, and he will probably want to secure himself by getting married and having children.Parenting is going to change many values which Daniel had and start a new stage in his life. However, Daniel has always been a workaholic, and his work is going to remain the greatest priority in his life.The predictions about the development of Daniel may not be completely accurate because some changes in lives are initiated by the individual himself while others are beyond his control. Some of the events which can shape his life greatly might never happen.For example, it is impossible to predict how his career promotion will go. It depends not only on Daniel and his abilities but also on the situation in the company and some sort of luck. The development of personality is mostly determined by major events which happen in the life of the person. It is possible to predict the events which might happen, but it is impossible to predict th em with a 100% probability.

Social Control essays

Social Control essays Most people in society have strong enough self-control to know what is right from what is wrong and what is honest and what isn't. A majority of society has thought about committing a crime at some point in their lives, but not everyone carries through with it. Only those with low self-control commit crime. Foucaults books are based on discipline and punish, which essentially maps the reformation of the power to punish, and the development of many different bodies of knowledge that strengthen and work together with that power. The modern power to punish is based on the management and organization of bodies in time and space, according to strict technical methods: the modern knowledge that Foucault describes is the knowledge that relates to human nature and behavior. Foucault's point is that one cannot exist without the other. The power and techniques of punishment depend on knowledge that classifies individuals, and that knowledge receives its authority from certain relation ships of power and domination. Discipline is a type of social control, which is a way of controlling the movement and operations of the body. It is a type of power that forces the body by bending and dividing up its movement, and the space and time in which it moves. The disciplines are the methods by which this control became possible. Foucault traces the beginning of discipline back to monasteries and armies. He is clear, however, that the concept changed in the eighteenth century. Discipline became a widely used technique to control whole populations. The modern prison, and the modern state, is impossible to think of without the control of bodies and movement. Many people still seem to criticize the way prisons are ran in todays society. They say that they are not disciplined enough in that they dont give them enough restrictions. People who criticize the failure of prisons miss the point. To explain this, ...

5 Ways to Stand Out In Any Interview

5 Ways to Stand Out In Any Interview Remember, you’re almost never the only person being interviewed for the job. The hiring manager doesn’t know how special and talented you are or what a good fit you’d be unless you show her. And remember, you’re not the only one trying to prove yourself. Here are 5 tips to make sure you give the best first impression possible.Dress for the Career You WantMost new interviewees fidget constantly, tugging at their ill-fitting business-wear. This is immediately distracting and will have an impact on your confidence- and the interviewer’s confidence in you. Get yourself a good suit that fits you and your style. If you think you look good, you’ll be able to relax and be yourself and focus on selling your abilities. Dress for the career you want, not necessarily the entry-level job you’re applying for!RELATED:Â  12 HUGE Job Interview Mistakes to AvoidResearch Every Detail About the JobSo many new interviewees come in blind, expecting to lear n everything they need to know about the job from the hiring manager. This does not inspire confidence in your abilities or initiative. Instead, make sure you research every detail that you can- about the company and especially about the position. That way, you can prepare to discuss how your particular background and prior experience make you the most excellent choice. Who knows, those years of babysitting or waiting tables might actually be excellent out-of-the-box qualifications that will help you stand out from the pack.Impress Hiring Manager with Your Social SkillsDon’t be a creeper, but it it’s not a bad idea to look around your interviewer’s office for little clues about their interests or hobbies. Maybe they’ve got a diploma from your alma mater- look for anything you an use to find some common ground. Just be sure they’re using their own office and you don’t end up complimenting someone else’s children!Be Smart about the Job You Are Interviewing ForWe’ve all been at the interview that feels like a coffee date. You yammer on for half an hour, but you hardly speak about the job. This can be a sign of good chemistry, but it can also be a trap. Some interviewers might be testing you to see whether you can keep control of the conversation. Try (politely!) steering things back to your eagerness to explain why exactly you’re the best fit for the position. You’ll be surprised how few of your peers are prepared to do the same.Prepare, prepare and prepareSo many young interviewees speak in one word or one sentence answers. Prepare a few example answers to questions you’re likely to be asked. Don’t turn your answers into a speech, but make sure that with every one, you’re demonstrating your intelligence and acuity and your suitability for the job. When in doubt, read your interviewer’s body language for signs of interest or boredom, and adjust accordingly.

E-Supply Chain Management Essay Example | Topics and Well Written Essays - 6000 words

E-Supply Chain Management - Essay Example More and more firms accelerate to implement their supply chains in a web-based manner in an effort to lower their operating costs and attain a fast response to the market condition changes. However, this framework considers primarily two factors of the organizational ability to integrate their external partners and the complexity of operation, which are natural in a market-centric economy. In a transitional economy where a centrally planned economy moves toward that of a free market, the government influence is a factor that cannot be ignored. Another important factor is the information asymmetry that will be discussed later. The organizational ability to integrate with their external partners is the common factor used in both frameworks. We use the information asymmetry instead of the complexity of operations and the new factor of government influence. (Panta, 2003, 205) Toyota Motor Manufacturing UK Ltd is one among many Japanese automotive manufacturers which lays claim to be at the forefront of these new specific developments in customer-supplier relationships (see for instance Mair, 1994; Wickens, 1987). Toyota now has 210 suppliers in 11 European countries, of which 50 per cent (by value and number) are UK-based. As production moves up to the projected full capacity of 225,000 units per year, the value of the supply chain is estimated to reach 880 million by 1999. Toyota Motor Company, with its emphasis on lean production, efficiency and quality, is seen by many to be an exemplary model of best practice for other firms to follow. Firms joining the Toyota supply chain will fully expect to become converts to the Toyota production method and the social demands of obligational contracting ways (Winfield and Kerrin, 1996). Customer influence examined The influence of a major customer on a supplier can and does have far-reaching measurable effects. Harland (1996) draws attention to the importance of the "softer" behavioural features of supplier-customer relationships, such as the attitudes, expectations and perceptions held by both parties, which can have profound implications for the actual success of the partnership. He also suggests rather tantalizingly that these changed behaviours within the contracting partnership can have direct effects on other aspects of organization-wide behaviour within the supply firm. Toyota claims in particular to encourage close partnering with suppliers; extending even to encouraging suppliers to participate in parts design (Ohno, 1988). Toyota will even offer advice and financial assistance to its suppliers who need to upgrade their production to meet the demands of quality and the JIT manufacturing system. Help is also freely given with the design of training and with management development programmes. All this takes place within the social boundaries of frequent company visits, an atmosphere of long-term trust and of a partnership based on mutual prosperity. In selecting suppliers, Toyota places emphasis not simply on product quality and future ability to meet the just-in-time production demands; but also it seems, on more subtle cognitive and social variables. These

A Conceptual Model for Evaluating of Market Segments Research Paper - 1

A Conceptual Model for Evaluating of Market Segments - Research Paper Example It is suggested by the analysis that a synthesis of these three models can potentially produce a holistic tool for evaluating segments; a tool which considers both the internal and external forces and which incorporates the firm’s specific needs. The evaluation of market segments is one of the most critical aspects in the entire segmentation analysis, given that the segments that are eventually selected by firms need to be attractive, measurable and substantial (Beane and Ennis, 1987; Sarabia, 1996). Segmentation is crucial because it provides a direction for marketing strategies to be developed; on the basis of segmentation firms design specific marketing activities targeting clusters of the market which shares some degree of homogeneity and which are likely to respond in a similar manner to marketing incentives (Jonker et al., 2004). According to Wind (1978) and Ou et al. (2009) segmentation should be not only approached through statistical measures which only provide a picture of the differences between various segments, but more consistently should be approached through subjective measures as well, which denote the essence of the judgements of the decision makers and as Sarabia (1996) stresses, the distinctiveness of each firm (and each firm’s needs). Thus evaluation of segments becomes of crucial importance because it shows, on the one hand, the attractiveness of each segment identified but this attractiveness is measured by incorporating the specific-firm aspects as well. In this paper, three models for evaluating segments are presented and assessed in terms of their strengths in an attempt to synthesize a theoretical framework for segment evaluation. Market segmentation is treated differently by many academic researchers and scholars. According to Beane and Ennis (1987), the existence of various approaches to market  segmentation reveals the different viewpoints on the subject.